Apprentice- Favorite Episode

Episode 4, Season 2: "The Last Supper"

In episode 4 of the apprentice, the task is to open up a restaurant in 24 hours. Each team is given an empty space in Manhattan and then they are responsible for selecting a chef, the decor and stocking the kitchen. The project managers for Apex, also known as the girls team is Jennifer C. The project manager for Mosaic; or the boys team is, Raj. Mosaic comes in first and their reward for winning is meeting with Rudy Giuliani. For Apex, they're the losing team and must choose members of their team to go to the board room. Jennifer C, Elizabeth and Stacy R. are all sent to the board room. In the end, Jennifer C is fired due to bad leadership and decision making skills.

ConArga Current Event

"ConArga Agrees to Pay $11.2 Million in Salmonella Outbreak"

ConArga is a company that makes many different brands of food. Their brands consist of Rotel, Blake's, Frontera, Healthy Choice, Hunt's, Marie Callender's, Orville Redenbacher's, Reddi Wip, Slim Jim, Bertolli, PF. Chang's, Swiss Miss, Pam, Hebrew National, Peter Pan and Alexia.

In one particular case dating back to 2007, there was a recall on all of the Peanut Butter sold at Walmart under the labels of Peter Pan and Great Value Brands. This case is known as the largest criminal fine every imposed on the United States by the justice department for food safety. Three years worth of peanut butter were recalled after doctors around the country started reporting severe cases of gastrointestinal illnesses cause by salmonella. That being said, no deaths were confirmed from this outbreak. ConArga said that they had no idea the peanut butter was contaminated before being shipped. The company must pay $8 million which is one-tenth of one percent of their $8 billion company. The other $3.2 million in cash will be going to the Federal Government.

Past to Present Commercial

Barbie Commercial- 1959

"1959 First EVER Barbie Commercial High Quality HQ!"

Barbie Commercial- 2016

"Barbie 2016 Fashionistas- Doll Commercial"  

Chapter 29 Study Guide

Vocabulary:

Problem Definition- occurs when a business clearly identifies a problem or research issue and the information that is necessary to solve it

Primary Data- data obtained for the first time and used specifically for the particular problem or issue under study (Survey Method, Observation Method, The Experimental Method)

Secondary Data- already been collected for some purpose other than the current study (Internet Sources, U.S. Government Sources, Consumer and Business Information Companies, Business and Trade Publication)

Survey Method- a research technique in which information is gathered from people through the use of surveys or questionnaires

Sample- part of a target population that is assumed to represent the entire population

Observation Method- research technique in which the actions of people are watched and recorded either by cameras or observers

Point-of-Sale Research- powerful form of research that combines natural observation with personal interviews to get people to explain buying behavior

Experimental Method- research technique in which a researcher observes the results of changing one or more marketing variables while keeping certain other variables constant under controlled conditions

Data Analysis- the process of compiling, analyzing, and interpreting the results of primary and secondary data collection

Validity- exsits when the questions asked measure what was intnded to be measured

Reliability- exists when a research technique produces nearly identical results in repeated trials

Open-Ended Questions- ask respondents to construct their own response to a question; for example, "How can we serve you better?"

Forced-Choice Questions- ask respondents to choose answers from possibilities given on a questionnaire, simplist question to write and easist to tabulate

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Research Steps: 

1. Defining the Problem
2. Obtaining Data
3. Analyzing the Data
4. Recommending Solutions to the Problem
5. Applying the Results

Other Points: 

Basic Guidelines to Writing Questions- 

1. Written clearly and as briefly as possible 
2. Ranking questions or scale 
3. Don't ask leading questions and don't be bias
4. Avoid "guessing" questions

Formatting- 

• Must have excellent visual appearance
• Dark Ink (usually black)- Easy to Read
• Headings and or numbers on individual sections of a survey
• More than one page- button at the bottom indicating there's another page
• Directions must be clear
• General Demographic Questions (gender, age, ethnic background, education, etc.)

Administering the Questionnaire-

• Deadlines
• Personalized
• Cover should explain the purpose
• Paid postage envelope should be paid for the return of the survey

Computer Techniques-

• Information can be stored, sorted and used to improve processes in the future

Reading Co-op Bank Survey

Survey Form

Blog Post: Chapter 28 Assessment

Chapter 28 Assessment Slides

Survey Review

Some of the conclusions I've come to are that most people in our class like coffee, but they're a decent amount who don't. Out of the people who do like coffee most of them prefer Dunkin' Donuts, but if they don't prefer Dunkin's then they enjoy going to Starbucks. The most popular choose for a coffee drink is iced coffee with a flavor added. Lastly whether people prefer coffee or not the most popular chose of food is a bagel with its runner up being pancakes, waffles and or french toast.

After receiving survey responses it is apparent that if people were asked in our class whether coffee should or shouldn't be allowed in school, most people would be likely to say that coffee should be allowed in class due to the response of people that enjoy drinking it.

Lastly, to make this survey more effective, I could add more questions with the ability to choose more than one answer.